We had a great visit at the CanWisp conference last month, and it got us thinking about the perspective of the Wireless Internet Service Providers (WISPs). These folks are typically very technical, and yet also quite creative individuals, especially when it comes to problem solving. We noticed that most have strong IT and hardware backgrounds, and found their way into the rural wireless broadband market often out of pure necessity; let’s face it, if they’re still in business today, serving rural homeowners with wireless broadband, given all the changes in technology over the years, they really know their stuff. Several have even given us some new ideas we can use to improve our deployments!
One other interesting factor: they also seem to generally get along well with each other, and see themselves as all being in the same, quite challenging, boat. The result of this is some degree of respecting each others’ territories.
So this is where things get interesting with Mage, as we present a new kind of technology that WISPs can employ to reach rural areas. How does a WISP grow its business, ideally without competing too directly with a fellow WISP? Mage has a solution.
It seems most WISPs have a “NO” file. This is a database of customers that they have not been able to service, or service well. These are forgotten or rejected homeowners – homeowners that are in their area or near their areas of service, but are in tough terrain or non-line-of-sight (NLOS) areas that are simply too expensive to reach with either fiber or construction of new towers. They are people that have been told, “Sorry, your location is too difficult and expensive to reach, we can’t help you.”
Surprisingly, with trees and ridges, there are about 13 Million such households all over North America. Every WISP likely has a file of a few dozen or a few hundred customers to whom it has had to say “NO”.
So to the WISPs we say – grab the opportunity to grow your business! Try our equipment – it’s inexpensive, fast to deploy, and will give you brand new customers in all those tough areas. There’s no big capital investment – you can simply buy enough units to service as few as 5 or 10 customers in a given pocket, and get them up and running. Send us a map of any areas you have in mind, and we’re happy to provide a free network design and quotation.
You’ve got nothing to lose, and so much to gain!